Billboard REITs
What Are Billboard REITs? Billboard Real Estate Investment Trusts (REITs) own and lease advertising space on billboards, including digital and traditional outdoor signage. These REITs generate income by renting advertising space to companies for marketing products and services.
Why Invest? Billboard REITs offer steady cash flow through long-term contracts with advertisers and minimal operational costs. As outdoor advertising remains a crucial marketing tool, especially in high-traffic areas, these REITs provide stable returns with exposure to the growing advertising industry.
Challenges & Outlook While digital advertising trends and regulatory changes can impact the sector, billboard REITs benefit from high demand in urban and commercial locations. With the continued growth of outdoor advertising and digital billboards, these REITs offer a unique, long-term investment opportunity in real estate and media.
Billboard REITs
Updated Oct 19, 2026, 11:00 AM ET
- REITs
- 2
- Combined Mkt Cap
- $20.5B
- Snapshot Avg Yield
- 4.37%
The snapshot average uses 2 reported yields with equal weight, including zero yields and excluding missing values. Individual company data may update after this snapshot.
The Numbers Behind the Sector
Updated Oct 19, 2026, 11:00 AM ET
- Fwd FFO
- 14.2x
- 3-Yr FFO Growth
- +10.4%
- 3-Yr Return
- +34.4%
- Avg Discount
- -17.0%
- Net Debt/EBITDA
- 3.8x
- Market Value
- $21.72B
Frequently Asked Questions
How many Billboard REITs are tracked here?
Hoya Capital's Billboard REITs table contains 2 companies classified in this sector in its company database. This is the number of tracked records, not a count of every business in the industry or a recommendation to purchase any security.
What is the average dividend yield for Billboard REITs?
The simple average dividend yield for the tracked Billboard REITs is 4.37%, using 2 reported yields. Each reported yield receives equal weight, including zero yields; missing values are excluded. This calculation describes the company table and is not a forecast of future distributions.
What is the median dividend yield for Billboard REITs?
The median reported dividend yield for Billboard REITs is 4.37% across 2 companies. The median is the middle observation after sorting yields, or the average of the two middle observations when the count is even. Missing yields are excluded.
Which tracked company is largest in Billboard REITs by market capitalization?
Lamar Advertising (LAMR) has the largest reported market capitalization in the Billboard REITs table, at $15.15 billion. Market capitalization measures equity market value, not property value or investment quality. The comparison covers only tracked companies with a reported value.